Surgio Blog

Insights

How AI is changing the way homeowners find contractors — and what you can do about it.

AEO

What Is AEO? Why AI Can't Find Your Contracting Business

Answer Engine Optimization is how contractors get recommended by ChatGPT, Perplexity, and Google AI. Most are invisible. Here's why and what to do.

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AI Search

How AI Search Is Changing How Homeowners Find Contractors

22% of homeowners already use AI to find contractors. The phone call that used to come from Google is increasingly coming from an AI recommendation.

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SEO vs AEO

SEO vs AEO: What Trade Contractors Need to Know in 2026

One gets you on the list. The other gets you the recommendation. Most contractors have the first but not the second. Here's the difference.

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