Surgio Blog

Insights

How AI is changing the way homeowners find contractors — and what you can do about it.

Research

Are HVAC Websites Ready for AI Search? We Audited 55 in LA and Orange County

We audited 55 independent HVAC sites in the Los Angeles and Orange County area. 55% scored in the bottom tier on the signals AI engines use to recommend a business.

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AEO

What Is AEO? Why AI Can't Find Your Contracting Business

Answer Engine Optimization is how contractors get recommended by ChatGPT, Perplexity, and Google AI. Most are invisible. Here's why and what to do.

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GEO

Generative Engine Optimization (GEO): What It Is and How It Works

GEO is how your business gets cited by AI engines like ChatGPT, Perplexity, and Google AI Overviews. Here's what it means for contractors and how it works.

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AI Search

How AI Search Is Changing How Homeowners Find Contractors

22% of homeowners already use AI to find contractors. The phone call that used to come from Google is increasingly coming from an AI recommendation.

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SEO vs AEO

SEO vs AEO: What Trade Contractors Need to Know in 2026

One gets you on the list. The other gets you the recommendation. Most contractors have the first but not the second.

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AI SEO

AI SEO: How to Get Your Business Found by ChatGPT, Gemini and Perplexity

AI SEO is how local businesses get found and recommended by ChatGPT, Gemini, and Perplexity. Here's how it differs from traditional SEO and what to do about it.

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Local AI

AI Search Optimization for Local Service Businesses: A 2026 Guide

AI search optimization is how local service businesses get named when nearby customers ask AI who to hire. A practical 2026 guide for contractors.

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HVAC

HVAC SEO in 2026: How to Get Your HVAC Company Found by AI

HVAC SEO in 2026 isn't just ranking on Google — it's getting named when a homeowner asks ChatGPT or Google AI who to call for AC repair.

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Plumbing

Plumber SEO in 2026: How to Get Your Plumbing Company Recommended by AI

Plumber SEO in 2026 isn't just about ranking in Google — it's about getting your plumbing company named when a homeowner asks AI for help.

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Electrical

Electrician SEO in 2026: How to Get Your Electrical Business Found by AI

Electrician SEO in 2026 is about getting recommended by AI. Here's how ChatGPT, Perplexity, and Google AI pick which electrician to name.

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